Is Your Agency Attracting the Right Customers? I Doubt it, Here’s Why

Is Your Agency Attracting the Right Customers? I Doubt it, Here’s Why

There are a lot of fancy words used to describe this unicorn customer of sorts from ideal client to buyer persona and even avatar. It really doesn’t matter what phrase you prefer, they are all seeking to define the same thing: the right customer. That is, the person you want to do business with all…

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