Joey Giangola

Old School Selling: The Problem Forcing Every Sale

Maybe us new agents just don’t have the same killer instinct as generations past.

However, the idea of trying to sell every prospect every last policy is a tactic that is unwelcomed by today’s consumer.

It’s like if you walked into a mattress store and they tried to sell you a new recliner after they we’re unable to find the bed you liked or needed.

Instead, it’s your job to try and earn every sales opportunity you get. With that comes the responsibly to introduce other lines of business that make sense and you enjoy selling.

That’s what Joey talks with Michelle Mosher of Southshore Insurance about her discomfort making the transition to different sales, specifically life and health insurance.

Listen to Insurance in Your Words with Joey Giangola Bellow…

When Two Agencies Become One

There are a lot of things that can happen when you buy another agency, but there’s one thing you can have total control over.

Buying an established “book of business” as we like to say is a decent way to grow your agency. But a lot can happen during that process to determine it’s overall success.

While retention and profitability are two of your biggest risk taking over that “relationship” sold by another person. However making that transition is one thing that you have total control over.

Today Joey Talks with Steve Holly of Holly Insurance about the recent rebrand he is doing for his agency as they permanently fold in another agency they bought several years ago.

Listen to Insurance in Your Words with Joey Giangola Below…

Are You Open to Opportunity But Too Busy to Take It?

Having one part of a combination won’t open the lock.

Obviously being open to something is much better than being closed. But just because you or your boss are open to it doesn’t mean it will magically get done.

Joey talks with Brandon Tritten of MB and Associates in Missouri about his experience spearheading a content marketing effort for the agency. No matter how much you’ve learned or your level of excitement, self doubt and second guessing will always try their best to spoil the fun.

While Brandon’s ambition has eventually produced consistent results, he stills finds himself surrounded by a situation where busy beats effective. Working in a agency with several agents in their 30’s is unheard of, you would think Brandon would have his fellow agents fighting to join his content quest.

Take a listen to Insurance in Your Words with Joey Giangola Below…

Are You Marketing Your Agency into a Corner?

Do you think any good business would keep selling a product if they always lost money on it?

Why are you any different? Blindly selling any and every policy someone asks you for is becoming a more unhealthy recipe by the day?

Knowing the margins, (commission – time = profit) on each policy you sell and market will make sure you’re always preparing a healthy dish for your agency.

Not only will that vital information drive most, or all, of your marketing decisions, it will help you identify who you’re targeting and/or what improvements can be made to increase your margins.

Joey talks with Erin Attkins about how they make these smart decisions in her agency and how they’re trying to improve those processes.

Listen to Insurance in Your Words with Joey Giangola below…