GROW Blog

Why Your Insurance Agency Should Embrace Community-Based Marketing

My agency, Alan Galvez Insurance, has fully embraced community-based marketing. So what is it you ask? Here’s my definition of community-based marketing: Community-based marketing is the process of actively including your community in your marketing efforts. Examples can include co-branded campaigns with another business in your community or participation in another community members project or...

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Why Your Insurance Agency Should Embrace Community-Based Marketing

Why Your Clients Are Leaving and How to Stop Them

As an insurance agent you probably have a solid idea of how your clients feel about your agency. Right? After all, you are working with them day in and day out, so certainly you have a good understanding of how you are performing in regard to customer loyalty. Probably not. Unfortunately, most agents are bleeding...

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Why Your Clients Are Leaving and How to Stop Them

Behind The Numbers – Why Online Marketing Rules Them All

Even though some agents don’t want to admit it, insurance is quickly becoming a commodity, if it hasn’t already become one. Contrary to popular belief this does not have to be a bad thing, and agents can fight this by turning their marketing approach around and adopt new and emerging technology. Technology is transforming how...

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Behind The Numbers – Why Online Marketing Rules Them All

How Insurance Agents Convert Loyalty into Revenue

Earlier this year the management consulting firm Bain & Company released a study regarding customer loyalty in the P&C and life insurance market. This research provides unique insight into how client relationships play an important role in carrier and agency revenue growth. Great news for the insurance agent, as they are best positioned to develop...

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How Insurance Agents Convert Loyalty into Revenue

Forget Customer Service -Create Customer Experience Instead

If you’re in insurance, and I ask you why your customers do business with you, and you answer “Because we give great service,” I will probably punch you in the throat. Come to think of it, no matter what industry you’re in, if you give the same answer, the results will be the same 😉...

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Forget Customer Service -Create Customer Experience Instead

Customer Service vs Customer Experience

The new thing for many bloggers and speakers to mention and discuss, in minor detail, is the understanding that customer service is great, but the customer experience is what separates you from the competition… Here is what I say….Customer service is just foreplay, the customer experience is the home-run. What sets your agency apart? When I speak to...

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Customer Service vs Customer Experience

Behind the Scenes of a Successful Insurance Agent in the Digital Space

If you’re an insurance agent who is just entering, or has long been in the digital space, you at one point questioned whether or not running a social media and digital business could effectively produce a solid return. I mean, WTF? (Why the Face?) You doubted whether or not you could actually find and create the content...

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Behind the Scenes of a Successful Insurance Agent in the Digital Space

Do You Make these 7 Common Mistakes in Public Speaking?

I have been in multiple Insurance gatherings lately observing the art of public speaking. This is a pseudo-hobby of mine and a strategic way for me to grow my professional skill in this area. Most of you are undoubtedly aware that Public Speaking, when it is a strength can make all the difference for an...

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Do You Make these 7 Common Mistakes in Public Speaking?

How Do You Build Trusted Relationships with Your Clients?

Go ahead, take a second to think about how you build trusted relationships with your clients. This is the question that Ryan Hanley posed at the end of his blog post last month as part of the first-ever Agency Nation TV episode featuring Industry thought-leaders Rick Morgan, Jason Cass, Marty Agather and Ryan Hanley where...

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How Do You Build Trusted Relationships with Your Clients?

Why Prospects Choose Your Insurance Agency

Purchase decisions in the insurance market are overwhelmingly referral-centric. With a vast majority of people leaning on their friends and family for suggestions about insurance it is important to develop a wide network of promoters. After all, research shows they are much more valuable than SEO – or any other marketing technique for that matter.

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Why Prospects Choose Your Insurance Agency

Want to Hire Great Young Talent? Play Roulette.

The statistic is pretty amazing. Over 50 percent of our industry is going to retire in the next 5 years. 50 percent. I know what you may be thinking while reading that number…I don’t care. With all these people retiring from our industry that means more business for me. Okay, I won’t argue with that....

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Want to Hire Great Young Talent? Play Roulette.

Leverage Existing Clients, Referrals and Cross-sales

Independent agents have a distinct advantage in their ability to leverage existing customers for new business. The edge is their advantage to manifest strong, personal relationships with clients. Therefore, agents should pay close attention to their strategy of looking internally to write more premiums – rather than only looking externally for new blood.

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Leverage Existing Clients, Referrals and Cross-sales