How Not to Hire a Social Media Manager
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Just Because someone has an Instagram account doesn't mean they know the first thing about using social media for your agency.
Understanding and using the platform isn't the difficult part in the social media equation, it's how and what you do there that is.
You don't give yourself enough credit. You've spent your whole career learning and perfecting how to communicate with people and explain the importance of insurance.
You think because all of sudden that communication is happening in a place where you can't tell how bad someone's breath you're as detached from reality as Bruce Willis?
Today Joey Talk's with Tracy Cotton again about how the translation of your insurance skills into the digitally social world is the real challenge and how your 19 year-old nephew probably doesn't have them, yet.
Listen to Insurance in Your Words with Joey Giangola below...