The Unprofitable Policy Problem
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Is relying on unprofitable policies to keep other business around a good, long-term, idea?
This seems to be one of many catch 22's you're faced with when trying to keep policies around. We've always been taught that too many insurance cooks in the kitchen is a recipe for lost business. But should that still be the case in 2016?
That's an answer Joey doesn't have, but that won't stop him from talking to Sarah Hensley of Intego Insurance about it.
There's a growing discrepancy between what we need to do and what we can afford to do to keep business. Sitting at the center of the debate is policy we're not great at selling or don't make any money on.
Should this still continue to be a "best practice" for independent agents in today's world?
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