Do You Know What Your Leads Should be Doing?
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If you do then you'll know who's ready to buy from you before they do.
Marketing automation is a wonderful thing, at least after you get it setup. The amount of information and action it can deliver when properly deployed is overwhelming.
You've probably heard a drumbeat steadily getting louder surround this topic and the impact it can have on your agency's marketing efficiency.
That's what Joey talks with Becky Schroeder, SVP of Marketing for ITC, about as they are getting used to know what their leads are doing.
Listen to Insurance in Your Words with Joey Giangola above...