Why Are You Really Creating Content For Your Prospects and Customers?

Why Are You Really Creating Content For Your Prospects and Customers?

When you write a blog post to your prospects and customers, what is your ultimate purpose? Often, insurance bloggers will state their purpose is to gain public awareness, increase traffic to their website, search engine optimization (SEO), or simply to write more business. ┬áThose are all potential benefits to blogging, but has nothing to do…

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