Go ahead, take a second to think about how you build trusted relationships with your clients.
This is the question that Ryan Hanley posed at the end of his blog post last month as part of the first-ever Agency Nation TV episode featuring Industry thought-leaders Rick Morgan, Jason Cass, Marty Agather and Ryan Hanley where they talked about “trust” in the independent insurance industry.
In the age of faceless introductions, and connections in the world of social media and digital business, how do you and your customers define and craft trust? Is it enough to create a strong personal brand message? Does trust simply mean transactional trust? Are trusted relationships even important to clients? In an industry where the lines between personal and business are blurred, how does social and digital business promote or discourage trust?
Check out Ryan Hanley’s blog and comment your thoughts below: what’s the one practical thing you are doing today that establishes trust for your agency?