So you decided to take the blogging plunge. Congratulations!
You have embarked on the opportunity to create valuable information. You have knowledge and expertise that you can share with the world.
Imagine having your fingers on the keys. You have a headline, outline, and thoughts running through your head.
Who are you writing to? Who is your audience? Do you know?
Before you start clicking the keyboard you must have a specific target audience (person) in mind. Sure you are publishing this for multiple readers, but write to one person. Write to your ideal client.
What does that one person need? What do they value? How can you help them?
Too often, I see blog posts written to no one in particular. Many new bloggers feel like they need t write to everyone. In actuality, by writing to everyone, you are likely excluding your target audience
You can’t be all things to all people. If you are writing an insurance blog, your information will not resonate with all people. That’s ok. It’s not supposed to and you will drive yourself crazy if you think otherwise.
It’s more important to have your blog post impact fewer engaged readers than target a huge audience with little effect.
Use Stories to Help Others.
We all have personal stories to tell. Stories about ourselves are great……but how is this story going to help the person to whom you are writing?
Translate your own personal experiences into opportunities to teach others.
- Talk to them.
- Help them.
- Solve problems.
- Be a resource.
Over my two and half short years of blogging, I have learned one important truth.
As exciting as you think you are, people care more about themselves.
They are reading your blog post because they think it will make THEIR lives better…….Not YOURS.
When you start a new blog post, pretend you are writing a letter to you most important prospect or client. Better yet, imagine they are sitting across the table from you.
This is your chance to help them. This is your opportunity to provide real value. Don’t waste it.
Often times, I see new bloggers too worried about trying to stand out vs. helping solve problems.
Successful blog posts are not about word count, beautiful images, or amazing headlines (although all of those things are important). Great blog posts are about engagement with the reader. You want the person reading that post to feel like you are speaking directly to them and solving their problems.
Blogging is a great opportunity to gain exposure and credibility. It is also a great way to express your thoughts and make a huge impact on your readers.
Just remember to connect with your specific audience. Happy blogging.